Display Technology

Quotient teams with Redbox to expand DOOH ad network

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December 16, 2021

Quotient, a digital media and promotions technology company, is partnering with entertainment company Redbox for a large expansion of its media network, according to a press release.

The partnership will allow Quotient's network to offer advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks.

"Redbox is a leader in the entertainment ecosystem and we are thrilled to partner with them," Steven Boal, CEO and founder at Quotient, said in the release. "Redbox's screens can be targeted through Quotient's DOOH DSP technology using our exclusive purchase data, intent data and location intelligence to reach consumers in contextual environments in the moments that matter."

The combination of Quotient's programmatic digital-out-of-home platform technology with Redbox's kiosk reach with over 400 million estimated weekly retail impressions, gives advertisers opportunities to serve ads to consumers at grocery and drug stores. In addition, Quotient is able to retarget audiences exposed to any Redbox screen on mobile and in-app display ads, allowing advertisers to engage with consumers on multiple touchpoints as they shop.

"Our collaboration with Quotient brings added value to our retail partners and brands by ensuring relevant and impactful messaging to consumers," Galen Smith, CEO, Redbox, said in the release. "We're excited to take this next step with Quotient, particularly on the heels of our digital video signage rollout on select kiosks."

Quotient partners with advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, with offices in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv.

Headquartered near Chicago, Redbox has offices in Los Angeles and Seattle.