News
Quividi intros retail scale that doubles as digital sign
July 17, 2008
PARIS, France — Mettler-Toledo SAS, a manufacturer of industrial, lab and retail scales, has partnered with Quividi, a digital signage audience measurement company, for a scale that plays content on its screen while automatically measuring the screen's audience. The UC3-hTT scale, on top of performing its primary weighing task, is equipped with Quividi's VidiReports measurement software.
Large retailers can manage a pool of scales by connecting them to the internal network and controlling them with a secure server. Playlists can be programmed by the marketing department and can be played simultaneously or at will, thereby maximizing the impact of the aggregate media.
Quividi's VidiReports software uses the video stream provided by a small embedded webcam to analyze the scale's audience within a three-meter radius. VidiReports provides audience metrics such as the number of passers-by and the number of effective viewers, together with their attention time, their dwell time and their gender.
VidiReports' data is available in real-time inside the scale, therefore, the player can choose its current content as a function of the current audience. For instance, a predominantly male audience will be presented with slightly different messages for the same product than a female audience would.
Quividi said that no video recording is ever performed and no uniquely identifiable databases are ever created so the sole output is statistical, anonymous data and the solution fully respects data protection legislation.
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