Software

Quan, AdQuick partner to streamline OOH ad campaigns

The new partnership between Quan and AdQuick has helped FreshDirect, an online grocery service, reach customers through OOH campaigns. Provided

July 5, 2021

Quan Media Group, an OOH advertising producer, has entered in a strategic partnership with AdQuick, an OOH advertising software provider, to streamline and optimize the media buying process for customers using AdQuick's platform, according to a company press release.

Powered by AdQuick, Quan can offer mobile measurement for all ad campaigns – making OOH more addressable and accountable.

"Quan specializes in working with modern brands to maximize the reach and effectiveness of their OOH investments while emphasizing attribution," Brian Rappaport, CEO of Quan Media Group said in a release. "This partnership underscores our commitment to accountability and measurement."

Founded in 2019 by Rappaport, an OOH industry veteran, Quan works with consumer brands throughout the globe. OOH operates more like a concierge, focusing on utilizing smart, strategic and measurable OOH to help brands while emphasizing creativity over complacency.

AdQuick was founded in 2016 to help advertisers buy, sell and measure OOH advertising. AdQuick's inventory gives Quan access to more than 98% of available U.S. OOH inventory from over 1,000 media owners, according to the release.

"Quan Media Group is reimagining the agency structure and has built a growing powerhouse in the OOH space," Matthew O'Connor, co-founder and CEO of AdQuick said in the release. "We're excited to complement their expertise with AdQuick's software and attribution capabilities to reveal just how powerful OOH can be to drive business results for advertisers."

The partnership should help businesses like FreshDirect, an online grocery delivery service catering to customers in several East Coast states.

"OOH is a key part of our marketing strategy to grow brand awareness and we work with Quan because we can count on them to deliver on inventory, speed and service," Katie Zapata, head of brand marketing at FreshDirect said in the release. "This integration allows us to use attribution to maximize the reach and effectiveness of our OOH investments."