Display Technology

QMS partners with Austrialian Olympics teams

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November 28, 2022

QMS, an outdoor media company, has announced its official partnership with the Australian Olympics teams for Paris 2024 and the 2026 Winter Olympics in Italy, according to a press release.

QMS will work with the Australian Olympics Committee to plan and execute official media campaigns for the Olympics teams and will foster national interest with DOOH campaigns throughout Australia, including creative launched on its recently launched Sydney DOOH network.

"As Australia prepares for the Paris 2024 Olympics, we are honored and excited to enter this agreement with the Australian Olympic Committee," John O'Neill, CEO at QMS, said in the release.

"For QMS' partners, the Olympics represent a remarkable opportunity to collaborate around important themes including inclusiveness, excellence, participation and community, building strong audience engagement and attention beyond the boundaries of sport," Mark Fairhurst, CCO at QMS, said in the release. "The exclusive opportunities to work with the AOC, its partners and QMS on the greatest event in the world is one that cannot be missed — and one that will reflect the true capabilities of our business and digital out of home including agility, flexibility, hyper-local targeting and real-time results. We look forward to sharing details of the exclusive DOOH opportunities available to Olympic Partners in early 2023."