DOOH Advertising

QMS launches Australian pDOOH campaign promoting Schwartz Media publications

A QMS digital board in Canberra displays campaign. Courtesy of QMS.

March 29, 2023

QMS, an OOH media company, has rolled out an exclusive 12-month programmatic DOOH campaign to promote Schwartz Media publications The Saturday Paperand The Monthlyacross the QMS digital signage network in Australia, according to a press release.

Slated to run throughout 2023, the campaign will include Sydney, Melbourne and Canberra.

"We are excited to see the impact that this campaign will have on our audience growth goals for The Monthly and The Saturday Paper," Caraline Douglas, head of marketing and partnerships at Schwartz Media, said in the release. "With a view to outdoor becoming a regular part of our marketing mix, incorporating QMS' pDOOH offering is an important step for us as we look to increase our brand awareness and grow our audience of highly engaged readers and listeners. We've seen incredible audience growth over the past few years, and these marketing efforts are key to ensuring we continue to do so."

"We are thrilled to work with a premium publisher like Schwartz Media on this long-term campaign," Laura Wall, head of programmatic sales for QMS, said in the release. "It is a privilege to deliver the first pDOOH campaign of its kind that is built to optimize connection with more educated and professional audiences like those of The Saturday Paper and The Monthly across our network. Programmatic DOOH continues to grow across our network as new and existing agencies and brands realize the ease which buying a digital and data-driven network offers. Every day we are seeing more clients understand the precision, control and flexibility offered by programmatic as enhancements to their DOOH and wider omnichannel strategies."

Editor's Note

This story further illustrates the rise of Australia/New Zealand as a leading emerging market in digital signage and marketing, alongside the rise of programmatic DOOH advertising, which offers an ever-growing list of features and optimizations for ad targeting, omnichannel metrics and ROI.