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Purdue Boilermakers deploy outdoor digital signage in the 'End Zone'

Special fan zone and stadium concourses at Boilermakers' football stadium equipped with outdoor displays.

January 15, 2015

With winter temperatures dropping into the negatives and summer temps soaring past 100 degress Fahrenheit, West Lafayette, Indiana, experiences some harsh weather. To stand up to extremes at either end of the spectrum, Purdue University's Ross-Ade Stadium was recently upgraded with SunBriteTV outdoor digital signage displays, designed to perform year-round, in concourses and in a special VIP area in the stadium's "South End Zone," according to an announcement from SunBriteDS.

The stadium is home to the Purdue Boilermakers football team, currently seats more than 57,000 and has undergone a dozen renovations since it was opened in 1924. At each Boilermakers home game, 150 season ticket holders are permitted entry to the South End Zone, where they enjoy high-end grills, cocktails and the ability to watch the game from multiple angles on the permanently installed SunBriteTVs. 

"The South End Zone gives our season ticket holders a chance to socialize and enjoy themselves," said Nick Terruso, director of video services, Ross-Ade Stadium, in the announcement. "Even though they're 15 feet from the field, the SunBriteTVs bring the action even closer. Everyone keeps telling me how they really complete the game-day experience."

Terruso also arranged for a multi-phase upgrade for the screens in the stadium's concourse levels. So far, 10 standard indoor displays have been replaced by SunBriteTVs since August, with 20 more planned over the next phases.

"The open-air concourse levels are protected from rain but our displays were still getting pretty roughed up in there," he said. "After several rounds of replacements, it became apparent that we needed to invest in weatherproof displays to handle the temperatures and moisture. SunBriteTV's Signature Series was the clear choice."

The Signature Series line is SunBriteTV's most affordable outdoor television, starting at $1,495 and ranging in size from 32- to 65-inches. In addition to standard black, white and silver color options, bulk orders can be further color customized to complement any venue or school's aesthetic.

Designed for permanent outdoor installation, SunBriteTVs are equipped for environments such as Ross-Ade's, with temperature regulation systems that keep all internal electronics functioning in -40 to 122 degrees Fahrenheit. Powder-coated aluminum exteriors are designed to be durable and long lasting, and a watertight Cable Entry System and hermetically sealed edges keep out all moisture, dust, insects, grease and salty air. Specially designed anti-reflective screens and bright LED panels result in an easy-to-see image in any environment, day or night.