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Proto, UFC collaborate at LV's The Sphere
Proto has partnered with UFC in a promotion at the Las Vegas venue The Sphere during the Noche UFC themed event.
September 18, 2024
Proto has partnered with UFC in a promotion at the Las Vegas venue The Sphere during the Noche UFC themed event.
The event highlighted emerging technologies like holograms and AI tools such as AI Persona from Proto, which allow holograms of people to speak in various languages (with guardrails in place).
According to images, media, and a statement sent via email to this publication from a Proto spokesperson, the promotion included an AI-powered hologram of UFC head Dana White speaking in Spanish to attendees (leveraging Proto's AI Persona technology) in honor of Mexico's Independence Day.
Sample videos of fans interacting with the Proto Hologram technology, including Dana White's AI-powered Spanish hologram address, are available below, along with an interview segment with Dana White commenting on his multilingual hologram (note that the technology company's name is Proto, not "Pronto.")
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