Hardware

Pro AV market to hit $402B by 2030

Photo: Generated by AI. Adobe Stock.

September 4, 2025

Pro AV revenue is projected to grow from $332 billion this year to $402 billion by 2030, according to Avixa's Industry Outlook and Trends Analysis.

Prior to the projection the IOTA projected market growth to reach $325 billion in 2024 but growth proved slower than predicted, according to a press release on the report's findings.

The pro AV industry has a forecasted increase of $70 billion over the next five years, according to the report.

"The data highlights that the pro AV industry remains well positioned for long-term success even as we navigate a more cautious growth environment. Strategic investment in emerging technologies, regional diversification, and cross-industry collaborations will be key to unlocking more opportunities in the future," Sean Wargo, vice president of market insight, Avixa, said in the release. "While the sector continues to outperform global GDP, the pace of expansion has slowed, reflecting a shift from post-pandemic recovery to more stabilized, experience-driven markets – such as live events, retail, venues, and hospitality."

Two forces are driving demand in the pro AV industry: the hybrid workplace and the experience economy. Key innovations are four technologies: AV over IP, software and cloud, artificial intelligence and extended reality.