PRN's Cathy Stauffer to speak at 2nd Masters Series event in Toronto

In the second of digital signage consultant Lyle Bunn's educational Masters Series, PRN vice president Cathy Stauffer will share lessons and best practices aimed at achieving sales lift, customer engagment, branding and merchandising success.

PRN manages dynamic digital signage in more than 10,000 retail and dining locations reaching more than 206 million consumers monthly, according to Bunn

On his website, Bunn says the second installment of the series will provide key insights "to retailers, brands, advertisers, network operators, integrators and suppliers of technologies, content, ad sales and other network elements on the use of dynamic place-based media for customer-facing marketing and communications success in retail and dining."

Stauffer's presentation will include lessons and best practices for the planning, deployment and operation of dynamic media networks in retail and dining locations. Areas will include customer engagement, defining objectives, key relationships, network planning, technology selection, content strategy and composition, integration with other marketing programs, ad sales and the retailer/brand/network operations partnership.