PRN, VH1 partnering for retail digital signage

Premier Retail Networks Inc. and VH1 recently announced a new agreement to present music, pop culture entertainment content and tune-in messaging on PRN's TV Wall and Checkout TV Network screens in leading retail and supermarket stores nationwide.VH1 will provide PRN's networks with music and lifestyle content, including HD music videos, VH1 News segments and customized original programming. Under an earlier agreement, VH1 and PRN featured an eight-week advertising campaign for Jessica Simpson's "The Price of Beauty," which included content segments and tune-in messaging."VH1 viewers are truly on-the-go young adults who like to shop," said Nigel Cox-Hagan, executive vice president, creative group and consumer marketing. "PRN's in-store platforms have proven to be an important part of our media plan in reaching our active demo with our tune-in messaging." 　 "VH1's vibrant music and lifestyle programming resonates very well with the core demographics of PRN's TV Wall and Checkout TV Network platforms," said Jonathan Rosen, PRN vice president of content strategy and development. "We're very excited to work with VH1 across such a range of engaging content. Place-based programming is most effective when content and sponsored messaging are unified, creating a seamless consumer experience."PRN's TV Wall and Checkout TV Networks together deliver more than 155 million commercial viewers monthly across more than 4,330 locations.