Display Technology

PPDS announces 'record breaking' 45m LED wall at Oracle Red Bull Racing HQ

PPDS, the exclusive global provider of Philips Professional Displays, has announced the installation of a dvLED spectacular for its partner Oracle Red Bull Racing at the latter's headquarters, which are located in the MK-7 events venue in Milton Keynes in the United Kingdom.

Image: PPDS

September 13, 2024

The display width measures in at 46.25 meters (approximately 151.74 feet) and was installed in partnership with Vogel's and Ruitech Solutions, according to a press release.

"Since Oracle Red Bull Racing's F1 debut in 2005, its mission has been encapsulated in one simple phrase – to win and do it differently," Nick Kenton, director of hospitality and events at Oracle Red Bull Racing, said in the release. "We don't see barriers, we see only challenges to overcome, a mentality that helps us to achieve our targets and goals in everything we do, on and away from the racetrack.

"The MK-7 event space is home to a number of winning race cars and the space needed to adapt to allow flexibility for growth and change, as well as a fresh look and feel, with cutting-edge technologies to match. Working with PPDS, our visions for this stunning venue have been fulfilled, with the new Philips LED wall able to deliver the cutting-edge technology and performance befitting of our brand with the capabilities we craved."

Image: PPDS

"Working with Oracle Red Bull Racing is far from a traditional supply deal – it's a relationship 'driven by partnership', with our teams collaborating and innovating together to move forward and achieve our aligned goals and ambitions. For Oracle Red Bull Racing, being second best is simply not an option, and that includes the capabilities and experiences available inside MK-7," Tim de Ruiter, business development director at PPDS, said in the release.

"Believed to be the largest of its kind, with this spectacular Philips LED wall, MK-7 has reaffirmed itself as one of the most unique and technologically advanced event spaces in Europe, if not the world. We are incredibly pleased with the impact the Philips Public LED 7000 Series has had on this amazing location. The immense direct view LED display extending around the entire horseshoe of cars delivers an instant wow factor.

"Working with the teams at Oracle Red Bull Racing, as well as our trusted partners in Vogel's, and Ruitech Solutions, this project has been a resounding success with a sensational result."

Bruce Wyrwitzke, director of sales, NA, at Philips, joined Daniel Brown, editor at Digital Signage Today, at the PPDS booth during InfoComm, to discuss the latest developments from PPDS, including its growing partnership with Oracle Red Bull Racing.

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Philips Professional Display Solutions (PPDS)

At PPDS, we help bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary.

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