News

Portland Expo Center rolls out video walls, digital menu boards and others

November 14, 2016

Allure, a Christie company, recently deployed digital signage at the Portland Expo Center in Portland, Oregon. Allure rolled out video walls, digital menu boards, content management tools and more for the expo, according to a press release.

The digital signage solutions are designed to improve the customer experience. Allure provided digital signage for the box offices, meeting rooms, concession areas and more. The expo center can now use the DigiBox for scheduling box office event promotions or advertisements.

"Selecting Allure as our strategic partner emphasizes our commitment to leadership in our industry as we combine the newest technological advancements to improve operations and enhance our core commitment to providing market-leading guest and exhibitor experiences," Matthew Rotchford, director of the Portland Expo Center, said in the release. "Perhaps most exciting for exhibitors and attendees at the Expo Center is that this is just the first phase of our strategy to elevate our guest experiences at our facility. Allure was a positive partner in all phases of this project's deployment."

This deployment is part of Allure's "Tradigital" approach, where it integrates digital technology into traditional environments, such as an expo center.

"The strategic vision shared by Matthew and the entire EXPO team motivated us from the start; having the unique opportunity to integrate leading-edge digital display solutions within the context of this community asset has been an exciting challenge," said George Yunis, senior vice president of marketing at Allure. "And as we've experienced with other civic venues we've been privileged to support with our solutions, our 'Tradigital' approach to blending digital technology in traditional environments has been received extremely by visitors and facility users alike."