News

Popstar partners with Sprint for digital signage networking

March 16, 2011

Digital signage solutions provider Popstar Networks has announced a new strategic partnership with Sprint to deliver Popstar Wireless Broadband for extensive digital signage networks.

Utilizing Sprint's machine-to-machine (M2M) platform and 3G and 4G broadband connectivity via Sprint's wireless networks, Popstar Wireless Broadband provides delivery of rich media content for interactive and passive digital displays, the company said.

Wireless broadband connectivity from Popstar Networks, designed for medium- to large-scale digital signage networks, enables companies to achieve a number of key goals:

• Cost-effectively reach target customers in virtually any location
• Dramatically improve deployment time and accelerate return on investment for advanced digital signage solutions
• Eliminate hard-wired broadband installation and maintenance challenges at signage sites
• Reduce the burden on an enterprise's existing network infrastructure
• Simplify the complexity of managing each site within the digital signage network
• Reduce engineering, installation and connectivity costs
• Develop, deploy and manage extensive deployments of signage and kiosks on a single network with a single point of contact

"High-speed wireless broadband is certainly the answer for multilocation device connectivity where landline connections are impractical or too expensive, but we also see wireless broadband quickly becoming the de facto approach for all digital signage network deployments," said Wayne Ward, vice president of Sprint's Emerging Solutions Group. "We're pleased to partner with Popstar Networks to offer the digital signage market a very compelling solution."

"Using Popstar Wireless Broadband, digital signage deployment, placement and relocation is simplified to the point where power is almost the only concern — greatly diminishing engineering, infrastructure and installation requirements," explained Katie Custer, director of Wireless Broadband Services for Popstar Networks. "What's more, initial installation and lifetime connectivity costs are lower than satellite, Wi-Fi, cellular data cards or hard-wired connections."

As part of this partnership, Sprint and Popstar Networks will showcase digital signage solutions in the Sprint booth #3076 at CTIA 2011, March 22-24 in Orlando, Fla.

The companies also announced that Cinema Scene Marketing and Promotions, a current Popstar Networks customer, is piloting Popstar Wireless Broadband initially in a number of Cinema Scene theater locations in early Q2 2011. The company's flagship product, TrailerVision, combines elements of a static movie poster with digital technology to stream bandwidth-intensive, hi-definition movie trailers and advertisements in theater lobbies.