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Poland public health campaign tackles air quality

Provided by Screen Network.

January 6, 2023

Screen Network, a Polish DOOH company, has partnered with Polish Smog Alarm and the Clean Poland Program Association to raise awareness about air quality, aiming at boosting public health, according to a press release.

Provided by Screen Network.

Targeting PM10 particles, the visual warning system displays virtual lungs that darken as air quality becomes poorer (the United States EPA defines PM10 as: "inhalable particles, with diameters that are generally 10 micrometers and smaller.")

"The campaign is a virtual supplement to the action in which we show a model of human lungs breathing polluted air," Piotr Siergiej, spokesman for Polish Smog Alert, said in the release. "The mobile installation in 'real life' will be located in 63 Polish towns, but thanks to the cooperation with Screen Network, we have the opportunity to show it additionally across 20,000 screens. We want to warn about smog, because each screen with lungs will show the current air quality supplemented with information as to whether it is average, bad or very bad."

Provided by Screen Network.

"As part of the campaign, we use current readings of suspended particulate matter and translate this into a dust animation generated in real time," Damian Rezner, spokesperson for Screen Network, said in the release. "The poorer the air quality, the darker the lungs become. In addition, the screens display the current level of pollution in the area. Thanks to this procedure, we can visualize an invisible threat. Thanks to the combination of screens with sensors measuring air quality, the displayed content is generated in real time.

A video overview of the public health campaign in action is available below.