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Pointsmith, AllOver Media for Momentara brand
October 9, 2025
Pointsmith and AllOver Media have formed a new brand, Momentara, which combines national OOH media with tech-enable retail marketing.
Pointsmith provides retail marking and AllOver Media provide out-of-home advertising.
The Momentara brand will deb this month at the NACS Show, according to a press release.
"For too long, marketing in the physical world has been fragmented, forcing brands to stitch together partners for media, logistics, and in-store execution," Jeff Griffing, CEO of Momentara, said in the release. "Momentara was built to change that. We're combining 101 years of experience with major investments in technology and talent to create a new category of marketing partner. We are providing a single, smarter approach, delivering campaigns with a level of precision and certainty that the industry has been missing."
The brand name, Momentara, reflects the company's core mission: helping clients seize a decisive moment and ground it in the real world where customers live, shop and make decisions.
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