POD Digital outfits Mennen Sports Arena with Scala digital signage
May 8, 2008
EXTON, Pa. —Scalaannounced Scala Certified Partner POD Digital Promotions has deployed a community information network in the food court at The Mennen Sports Arena, Morristown, N.J., home of NY/NJ Revolution indoor football.
The state-of-the-art digital screens are sponsored by Morris County businesses that use the screens to advertise their local businesses and services. The screens display Mennen Arena announcements, upcoming events, community announcements, local news and weather and the Sheriff's Crime Stopper information.
"We are proud to partner with infrastructures such as Mennen Arena, Aspen Ice, Morristown Deli, Chester Diner, Montville Diner and other locations," said Jody Torre, president of POD Digital Promotions. "These are high-profile, high-traffic locations and it is a win-win for everybody in Morris County. Our network is currently being viewed by 2.7 million viewers in Morris County and 1.1 million viewers in Sussex County and we have further expansion scheduled for later this year."
"There are times when the lines at the concession stand have 40 or more people and the food court tables are filled, while people are eating or waiting in line, they are constantly viewing the ads, menu information and community information that are displayed on the screens," said Reynold Fauci, director of recreation for Morris County Park Commission.
Fauchi also said that last year, for the first time, they put the information for the Morris County Park Commissioner's "National Night Out" on the screens, and the event enjoyed its largest-ever turnout.
"The POD System is non-invasive and people enjoy reading and watching the ads, community announcements, news and our daily specials while they are sitting in the dining area," said Marc Markowitz, owner of Morristown Deli. "I have been involved in many public fundraising events and we use this system for promotional purposes. It is a cost effective media to communicate to the public and we enjoy great turnout from it."
