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Platt Inst. to launch digital signage report
January 17, 2008
HINSDALE, Ill. — Retail think tank Platt Retail Institute announced the release of its sixth major Working Paper, titled "Impacting the Customer Experience at a Bank Branch through a Digital Communications Network."
In consideration of the market opportunity for digital communications networks at retail banks and the need for objective research detailing their effectiveness, the Platt Retail Institute executed an extensive test of a bank digital communications network. Key considerations include the impact on the customer experience, brand perception, branch productivity enhancements and revenue generation.
This working paper will be formally presented, for the first time, on February 5, 2008 at Screen Expo Europe 2008 in London.
Check Digital Signage Today the week of February 4 for more coverage of the Platt Institute report and other events at Screen Expo Europe.
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