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Planet Hollywood coffee shop sees new signage network

December 16, 2007

SECAUCUS, NJ — Panasonic Systems Integration Group has launched a digital signage network in the Planet Dailies Coffee Shop located in the new Planet Hollywood Resort & Casino in Las Vegas. The network includes 50 Panasonic digital displays strategically placed throughout the venue.

50 Panasonic screens make up the Planet Dailies' signage network in Las Vegas.

"Planet Dailies' atmosphere was created by designer Thomas Shoner and features overlapping wall panels that look as if they're floating," said Robert Earl, owner of Planet Hollywood. "The monitors are strategically placed so diners can catch breaking news, entertainment reports or sporting events from anywhere in the restaurant. Moreover, the system allows us to create and deliver our own messaging and as we learn more about our customers we can more effectively target the content toward their interests."

The various displays throughout the coffee shop, which range in size from 32-inch to 60-inch, are controlled and programmed by restaurant management using Panasonic's proprietary retailTV software, NMStage. The retailTV system at Planet Dailies also includes a server and six media players and is connected to the Internet to allow retrieval of live information and electronic content delivery. The Internet connectivity also allows for remote monitoring and management of the system.

Planet Dailies is the latest addition to the Planet Hollywood Resort & Casino family, which celebrated its grand opening November 16-17. Formerly the Aladdin, the casino was re-branded last spring with the Planet Hollywood Resort & Casino name after undergoing a billion dollar renovation.

RestaurantsPanasonic Connect North America

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