News

Planet Hollywood Casino becomes Panasonic flagship site

August 14, 2008

SECAUCUS, N.J. — Panasonic Systems Integration, a division of Panasonic System Solutions Company, has installed a flagship display of its LED large screen systems and digital signage solutions at the new Planet Hollywood Resort & Casino in Las Vegas. Panasonic has installed LED large screen systems, plasmas and LCD displays, projection systems, and an outdoor LED ribbon board that runs the length of the building.

Keith Hanak, group director, Panasonic Systems Integration, says that the design and installation of the expansive indoor/outdoor digital signage system and network is the culmination of a combined team of Panasonic and Planet Hollywood staff as well as local contractors and other specialists.

"This was a massive deployment of digital signage technologies that was on the fast track to meet the scheduled opening," he said. "An additional challenge to the installation process was the fact that we had to implement the design while Planet Hollywood remained open, all without impacting any of the casino's security, shows or events."

Located in the center of the three-acre casino floor is the Heart Bar, which boasts 32 Panasonic 65-inch plasma displays. Arranged in two video walls, each with 16 plasmas, these massive multi-screen displays feature sporting events and hotel promotions. In the front lobby, 15 Panasonic plasma displays deliver promotional programming, including six interactive kiosks with touchscreen technology to highlight hotel amenities and/or provide directions. Once guests find their way to hotel elevators, they are greeted with ceiling-mounted Panasonic plasmas that also feature promotional messaging.

The Planet Hollywood exterior, which sets the tone of the resort, is a digital signage showcase featuring some of the most exciting display technology on the Las Vegas Strip. Panasonic LED display systems include a spectacular curved LED large screen system over 57 feet high, and a 180-foot pylon with back-to-back LED boards measuring 40 feet wide and 30 feet high. Two additional curved LEDs are also found on the face of the casino as well as a curved ribbon display that measures approximately 600 feet long.

Panasonic's NMstage content management software provides all of the HD video feeds and scheduling of all of the recorded and/or live video over a 1GigE fiber backbone networked system. The Planet Hollywood system uses a central server and 90 media players that store and play the video content facility-wide. The central server also monitors all system components to ensure reliable performance and continuous operation.