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Planar Studios’ virtual production initiative goes live
June 18, 2021
Planar, a Portland, Oregon-based visualization technology company, has launched Planar Studios, designed to enhance virtual production and extended reality markets, according to a company press release.
"LED display technology is taking the production industry by storm, enabling new techniques and processes that are transforming the way video producers create incredibly realistic action and transport audiences to new worlds," A.J. Wedding, director and co-founder of a production video studio, Orbital Virtual Studios, said in a release.
Planar Studios is assisting visual storytellers to engage audiences through technological development, particularly critical LED and motion capture systems.
"Having seen and experienced Planar's state-of-the-art LED display technology firsthand, and worked closely with their team on many shoots, I have no doubt that the company delivers the superior visual performance, support and versatility today's movie directors and producers need to create VP projects like we've never seen before," said Wedding, whose company produces movies, music videos and commercials from pre-production design and development to production, photography and post-production.
Orbital Virtual Studios can use Planar's on-camera broadcast studio installations and products to deliver performance and installation flexibility in the virtual production and extended reality industries.
Planar has also enhanced its Planar CarbonLight LED Displays portfolio to include the VP and XR techniques.
Its sister company, NaturalPoint, creates OptiTrack motion-capture software and high-speed tracking cameras, in addition to contract engineering services, according to the release.
While LED display technology and motion capture are components of VP and XR technology, studio implementation also requires a range of hardware, software and services, which is why Planar works with companies specializing in these areas, including Epic Games Unreal Engine, disguise, Brompton Technology and Colorlight.
"Recent developments in VP and XR are already unlocking wonderful capabilities for storytellers, but we're just scratching the surface," said Executive Vice President Adam Schmidt, in a press release. "We recognize advanced technological development, productive industry partnerships and a dedicated team of experts to be key in helping customers overcome creative limitations. Planar Studios is our response and will be a driving force in unlocking the future of VP and XR."
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Planar is a global leader in display and digital signage display technology, providing premier solutions for the world's most demanding digital signage environments.
