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Planar, OptiTrack combine forces on virtual production project

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January 27, 2022

Planar, a visualization technology provider and sister company OptiTrack, producer of 3D tracking systems, have joined other industry providers to form The Advisory Group of the On-Set Virtual Production (OSVP) Initiative, according to a company press release.

This initiative is the first project within the society's new Rapid Industry Solution (RIS) program.

The RIS program is focused on creating a portfolio of tools that can help the industry tackle the complexities of OSVP, including the development and curation of knowledge resources. The companies' participation follows the launch of Planar Studios in June of 2021.

The key goal of the RIS OSVP Advisory Group is to establish interoperability, training, workflows, best practices and a common language to smooth collaboration.

"Planar and OptiTrack are excited to be building a framework for the On-Set Virtual Production Initiative with SMPTE," Adam Schmidt, executive vice president, said in the release. "LED video walls and motion capture technology represent key components of today's virtual studios and together, Planar and OptiTrack bring more than 60 years of experience delivering best-in-class display and optical tracking technologies. We look forward to collaborating with this impressive group of industry leaders and seeing what we can help establish to support future VP applications."

The companies will help develop offerings for general education, professional development, technology training and business planning and scheduling.

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