DOOH Advertising

Place Exchange, Quebecor Out-of-Home announce partnership

Place Exchange, an SSP provider for out-of-home media, has partnered with Quebecor Out-of-Home, a division of Quebecor and advertising firm based in Quebec.

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June 21, 2024

Place Exchange, an SSP provider for out-of-home media, has partnered with Quebecor Out-of-Home, a division of Quebecor and advertising firm based in Quebec, to develop advertising technology, according to a press release.

"We're thrilled to have Quebecor Out-of-Home as part of our Canadian publisher mix. As a leader within the Quebec market, Quebecor Out-of-Home's premium inventory expands Place Exchange's coverage of the Canadian DOOH market to offer digital marketers access to the most desirable screens across the country." Nick Bennett, SVP of partnerships at Place Exchange, said in the release. "We're excited to expand this partnership to help grow the Canadian programmatic DOOH market."

"It is crucial for Quebecor Out-of-Home to remain at the forefront of trends and technologies, in order to meet the evolving needs of advertisers and optimize the impact of their advertising campaigns" Michel Drouin, general manager for business development at Quebecor Out-of-Home, said in the release. "By investing in new technologies and staying attuned to market changes, Quebecor Out-of-Home ensures optimal visibility for its clients, thus consolidating its reputation as a visionary leader in the out-of-home industry."