Retail

Place Exchange, Freeosk partner for in-store experiential retail media

Place Exchange, an OOH media supply platform, has partnered with Freeosk, an experiential retail media firm, to offer advertisers access to in-store, experiential retail media inventory.

Image: Adobe Stock (generated with AI)

August 8, 2024

Place Exchange, an OOH media supply platform, has partnered with Freeosk, an experiential retail media firm, to offer advertisers access to in-store, experiential retail media inventory, according to a press release.

The partnership aims to provide DOOH advertising access that facilitates immersive shopper engagement, with initial inventory available for ShopRite.

"The demand for in-store retail media activation is surging as marketers push for incremental growth opportunities. Brands want highly motivating, immersive experiences to make lasting impressions that promote trial and build CLV (customer lifetime value). We are excited to provide access to Freeosk's powerful in-store media," Ari Buchalter, CEO at Place Exchange, said in the release.