DOOH Advertising

Place Exchange by Broadsign integrates with Eletromidia

Photo: Place Exchange by Broadsign

March 17, 2026

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Place Exchange by Broadsign, a supply-side platform for programmatic digital out-of-home, has announced an integration with Eletromidia, Brazil's largest OOH media company, expanding Place Exchange and Broadsign's footprint across Latin America.

The integration enables advertisers to programmatically access Eletromidia's premium DOOH inventory at national scale, according to a press release.

Through the partnership, Place Exchange buyers can reach audiences across 55,000 digital screens, spanning a variety of premium environments such as residential and office buildings, mass transit systems, airports, street furniture and shopping malls.

Eletromidia has a national reach of more than 53 million people monthly and represents more than 80% of Brazil's total DOOH market share.

"This integration gives global and regional advertisers programmatic access to the most comprehensive and digitally advanced OOH network in Brazil," Robert Loftus, VP of supply partnerships at Place Exchange by Broadsign, said in the release. "Eletromidia's scale and digital dominance within key urban environments make it an ideal partner as omnichannel demand for programmatic DOOH continues to accelerate in Latin America."