Software

Pikasso delivers DOOH displays to Broadsign's SSP

April 15, 2021

Pikasso, an OOH advertising company, has partnered with Broadsign to deliver its network of DOOH displays to Broadsign's Reach programmatic DOOH supply-side-platform. With this integration, media buyers can programmatically purchase Pikasso's roadside, shopping mall and transit inventory and add to their campaigns, according to a press release.

Pikasso provides digital inventory in Lebanon, Jordan, Iraq, Algeria, Tunisia, Morocco, Ivory Coast, Senegal, Mali and Armenia.

"Consumers are more eager today than ever before to get outside, and advertisers looking to tap into this captive audience are seeing new value in programmatic omnichannel strategies that include DOOH. To keep pace with the demand, Broadsign is aligning with leading providers like Pikasso to bring more prime inventory from highly-sought after regions to the Reach platform," Adam Green, SVP and general manager, Broadsign Programmatic Platforms, said in the release. "We're thrilled to be working alongside the Pikasso team on this initiative and look forward to seeing how advertisers take advantage of it in the future."