News

Piccadilly TDK sign goes LED

December 16, 2010

According to a release sent out by Scala, the iconic TDK sign in London's Piccadilly Circus has been upgraded from neon to LED technology.

The result, from Barco in collaboration with MT² and Beaver Solutions, is a high-brightness, energy-efficient LED display covering nearly 100 square meters.

The new LED sign uses a Web-based Scala content management system supplied by Beaver to ensure seamless and reliable playback of content. Using this system, a variety of media formats can be played at this location, providing complete flexibility for the creative agencies involved, the announcement said.