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Physican's Broadcast Network brings rich media content to waiting rooms
December 18, 2007
MINNETONKA, Minn.–BroadSign International Inc., a provider of hosted software for managing digital signage networks, has announced that Physician's Broadcast Network has chosen BroadSign's BroadSign Suite to operate its network of digital screens in medical offices in major U.S. cities.
The Physician's Broadcast Network consists of digital displays installed in waiting rooms of physicians' and dentists' offices and in hospitals. The screens are connected via the Internet and are programmed to educate patients about the services and products offered by the practice and explain its procedures and policies. Each practice will have its own customized content, parts of which also will be dedicated to healthcare advice.
"Digital signage provides us with an excellent opportunity to bring relevant content into doctor's offices, waiting rooms and medical facilities the moment patients walk through the door," said Kirk Howell, CEO of Physician's Broadcast Network. "These locations have captive audiences who are specifically interested in medical information and their own personal well-being. BroadSign's leading digital signage platform with strong tracking capabilities is a great fit for our network needs."
Physician's Broadcast Network plans to have the first locations live by January 2008 and will expand to 12-15 major markets including New York, Chicago, Dallas, Houston, Louisville, Phoenix, Southern California, Las Vegas, Atlanta and Florida.
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