News
Peterbilt Truck Centers add digital signage network
August 3, 2009
Peterbilt Truck Centers in Mississippi, Arkansas, Louisiana and Alabama will soon receive a new addition to their marketing efforts in the form of digital signage. The network is planned to be installed in seven locations by StrandVision Digital Signage.
According to StrandVision, screens will be placed in the service lounge and at the parts counter. Content will mainly be informational with some ads, including truck accessories and promos for items such as sun visors or air-conditioning service.
It will also run ads for new and used trucks, the body shop, service and parts, and give information on other Peterbilt locations. News and weather will also be shown."The StrandVision Digital Signage software complements Peterbilt Truck Centers' other Web, email and print marketing," said Peterbilt Truck Centers general manager David Henderson. "We have customers who bring in trucks and may spend a few hours in our service lounge, while others are at our parts counter. The StrandVision Digital Signage presents a perfect opportunity to let them know about what we have and, perhaps, sell them something. I don't have any question that we've sold some product from it and that it has even more potential."
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