DOOH Advertising
Perion launches Anyplace TV advertising solution
Perion Network Ltd. has launched Anyplace TV, a DOOH advertising solution for CTV and video campaigns.
December 3, 2024
Perion Network Ltd. has launched Anyplace TV, a DOOH advertising solution for CTV and video campaigns, according to a press release.
The globally available service allows extension of campaigns from one-to-one environments to one-to-many DOOH settings.
Anyplace TV leverages Perion's DOOH impression multiplier methodology via the Hivestack platform.
"Video advertising has evolved beyond single-channel strategies, and while running video ads across many channels, including DOOH, is not new, the path to planning and activating across multiple channels can be fragmented," Tal Jacobson, CEO at Perion, said in the release. "Perion's Anyplace TV represents a significant step forward in this evolution to streamline the advertiser experience."
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