DOOH Advertising

Pearl Media features Atera brand campaign across 175-Screen DOOH network

Photo: Pearl Media

March 31, 2026

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Atera, an AI-powered IT management platform, is making its first major enterprise brand push with a 175-screen digital out-of-home campaign across New York and San Francisco, featured on Pearl Media's digital screens.

Pearl Media is a curated OOH media company.

The campaign launched at HIMSS in Las Vegas, with TV, digital, experiential, and web executions, anchored by a large-scale DOOH investment through Pearl, according to a press release.

Created as an "anti-B2B hype, B2B campaign," "Let People Work" is designed to cut through AI noise by focusing on the daily technology friction that slows employees and organizations down.

Atera's OOH strategy is designed to create visibility with a "Atera's campaign focus — to stand out among their peers — matches perfectly with Pearl Media's out-of-home inventory," Anthony Petrillo, chief revenue officer, Pearl Media, said in the release. "Our Midtown Digital Network blankets Midtown, delivering eye-level, head-on visibility. Extended to Brookfield Place, and San Francisco's Salesforce Transit Center, giving Atera presence in another major hub for business and technology audiences, the 175 screens provide maximum visibility and impact for the campaign."