News

Paddy Power delivers one liners with DOOH campaign

July 1, 2019

Paddy Power, an Irish bookmaker and betting company, recently partnered with Grand Visual and MediaCom to run a humorous DOOH campaign. The campaign delivered one liners and jokes throughout the day at the Waterloo and Clapham Junction rail stations near London, according to a press release.

The content delivered one liners related to fashion mishaps, events and the weather. QDOT provided its OpenLoop dynamic creative optimization platform to power the dynamic content, according to the release.