Display Technology

Outfront Media teams with Color of Change to fight injustice

Photo provided.

May 18, 2021

Outfront Media Inc. is partnering with Color of Change, a national online racial justice group, to increase awareness of the group's fight against injustice toward people of color.

As part of the collaboration Outfront is providing billboard assets across the U.S. to showcase Color of Change's campaign called "Until Justice is Real," according to a press release on the partnership.

Outfront's in-house creative agency worked with the organization on the design and campaign and the creative depicts different people of color with the words "action speakers" taped over mouths.

"The past year has brought the fight for racial justice into the forefront of American activism," said Amity Paye, interim chief marketing officer at Color Of Change, in the release. "We're glad to be working with Outfront to help even more people take action and find real racial justice solutions that will move our country forward. There is still so much work that still needs to be done for Black communities to have the justice, safety and protection we deserve. Awareness and statements of solidarity are just the first steps for anyone looking to change our country; what should always come next is action to implement practices and policies that combat systemic racism at all levels of society."

Color of Change, which was founded after Hurricane Katrina, is celebrating its fifteenth anniversary this year,

"We are thrilled to be partnering with Color Of Change on this initiative," said Jodi Senese, Outfront CMO, said in the release. "Statements of support are a first step, but being able to use our assets for 'good' and in this case, awareness of the organization and their mission is a significant next step forward. Having a powerful, visual media platform allows us to give an amplified voice to important organizations."

For more information regarding the partnership, check out the Front Street episode, airing today.