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Outfront Media partners with AdQuick for multi-year collaboration

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March 2, 2026

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Outfront Media has entered into an exclusive multi-year partnership with AdQuick Inc., a platform for OOH advertising planning, buying and measurement.

The collaboration brings together Outfront's national footprint and AdQuick's technology platform to accelerate innovation and performance across in real life media.

AdQuick will license its OOH sales cloud product to Outfront for an initial three-year period, including an exclusivity period, and Outfront will invest up to $20 million in AdQuick at agreed milestones, according to a press release.

What this partnership will enable:

Smarter planning: standardized audience and market insights to build and compare plans across formats.
Faster execution: simplified packaging and workflow handoffs from planning into activation.
Better measurement: unified reporting that connects plan inputs to delivery and measurement outputs, including support for OOH measurement alongside other channels.

"We're excited to deepen our collaboration with one of the industry's most innovative and respected media companies," Chris Gadek, CEO of AdQuick, said in the release. "This partnership amplifies what AdQuick does best: giving advertisers a unified way to plan, buy, and measure OOH media across channels, while unlocking speed, precision, and performance."

AdQuick will continue to operate its marketplace on an open basis.

"By partnering with AdQuick, we can simplify how advertisers and agencies build plans around Outfront's premium assets and get to measurable outcomes faster, with clearer reporting from planning through post-campaign analysis," Premesh Purayil, CTO of Outfront Media, said in the release. "This partnership reflects our commitment to investing in innovation that helps advertisers drive stronger business outcomes and build lasting brand value."

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