News

Outfront Media helps DC-area transit with digital displays

This specific installation expands the long-term relationship between the two organizations.

March 31, 2016

Outfront Media Inc. Monday announced the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority, according to a press release.

This specific installation expands the long-term relationship between the two organizations, according to the announcement. The new high-function ON Smart Media displays were installed last week at the entrance/exit way of the Green Line's Navy Yard station, one block away from Nationals Park baseball stadium.

"We're proud to empower WMATA with the technology they need to keep passengers updated and offer our advertising partners state-of-the-art addressable screens," said Jeremy Male, CEO of Outfront Media. "This installation gives advertisers a transformative platform to deliver and target relevant messaging via customizable apps that enable content to be delivered at scale and earn audience attention. With 45 perccent of Nationals' fans riding the Metro to the Navy Yard rail station, WMATA has an incredible opportunity to create impactful results for advertisers."

The ON Smart Media displays will show 15-second visual-only ads alternating with real-time customer information such as train arrival/departure times, station maps and area maps with dynamic navigational guides, according to the announcement.