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Outdoor digital signage plays super-heroic role at San Diego Comic-Con

SunBriteTV digital signage displays played a super-heroic role in the July San Diego heat for this year's San Diego Comic-Con.

September 28, 2015

SunBriteTV digital signage displays played a super-heroic role in the July San Diego heat for this year's San Diego Comic-Con.

With the goal of increasing audience engagement on behalf of its client, experiential marketing agency RedPeg Marketing installed four SunBriteTVs near the entrance to the San Diego Convention Center, according to an announcement from SunBriteDS. The TVs were part of an interactive booth featuring ziplining and obstacle courses designed to replicate the action-packed environment of a video game.

The SunBriteTVs were used to play new trailers of several much-anticipated, big-name video game series. By commencing the interactive component of the gathering before participants even walked through the door of the Con, RedPeg Marketing wanted to provide its client with more opportunities for client engagement.

"We have been using SunBriteTVs for years because they are top in the industry," said Martin Codd, RedPeg Marketing's vice president of operations, in the announcement. "We recognize that SunBriteTV is an industry leader so we use the televisions wherever we go, whether it's a nationally televised football game, a big auto race or an experiential popup like today."

The most important thing about SunBriteTVs, according to RedPeg Account Manager Christina Goodall, is their ability to combat glare. That's important anywhere, but particularly so in an environment as sunny as San Diego, she said. "They have no problem in any weather element," Goodall said.