DOOH Advertising
Orange Bank leans into DOOH in first France campaign
November 30, 2022
Orange Bank, a financial institution, has partnered with the Jellyfish promotions agency to launch its first French DOOH campaign, according to a press release.
The campaign reach includes 2,000 Clear Channel screens across the nation, part of a heavier DOOH emphasis began by the bank in 2021.
Jellyfish leveraged the Google DSP DV360, which recently began offering preferred pDOOH deals to advertisers, along with the BroadSign SSP to execute the ad buys and monitor the campaign.
"We were one of the first advertisers in the region to experiment with programmatic DOOH and have since integrated it into our omnichannel strategy," Anna Mignotte, commercial communications director at Orange Bank, said in the release. "When presented with the opportunity to buy DOOH programmatically through DV360, we were excited to take it for a test run. Since most of our media display buying takes place through DV360, the end result has allowed us to unify our buying strategies on the same platform, thereby ensuring gains in efficiency and visibility."
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