DOOH Advertising

OOH revenue hit all-time high in Q3

Photo: Adobe Stock

December 10, 2025

Out of home advertising revenue grew 4.5% in the third quarter of this year, compared to the third quarter of 2024, totaling $2.13 billion, according to the Out of Home Advertising Association.

The figure marks the highest third-quarter revenue volume on record, according to a press release, and extends the industry's 18th consecutive quarter of growth.

Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.

"We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today's media landscape," Anna Bager, president and CEO, OAAA, said in the release. "Digital OOH continues to be one of the most powerful drivers of growth for the industry. It offers the immediacy and flexibility of online digital media but without the drawbacks that concern consumers, such as disruption, bots or privacy issues. DOOH is a premium solution that delivers real-world presence, trusted proximity and relevance at scale. As brands look for channels that combine accountability with consumer experience, OOH remains uniquely positioned to deliver meaningful, measurable impact."

Additional findings include:

Digital OOH accounted for 35% of total OOH revenue year-to-date and grew 11.6% in the third quarter, reinforcing its role as the category's strongest growth engine.
Transit generated the highest growth among formats, increasing 11.4% from Q3 2024. Place-based rose 8.3%, and Street furniture increased 7.1%, mirroring rising consumer movement, commuting patterns, and out of home activity across major markets.
Local services and amusements remained the largest spending industry category YTD at $2.13 billion.

Top OOH advertisers of Q3 (ranked by spend):