News
OOH Pitch goes to bat with rVue
August 30, 2010
Out-of-home media planning and buying group OOH Pitch Inc. today announced that it has selected the rVue demand-side platform (DSP) as the agency's planning, buying and analytics tool for digital out-of-home (DOOH) media.
RVue Inc., a subsidiary of rVue Holdings Inc., recently announced the release of rVue 2.3, the next generation of the DSP, which includes the addition of multiple features including aggregated campaign analytics, proof-of-performance and streamlined billing. As part of the integration, OOH Pitch's media planning team will become certified users of the rVue platform, according to the announcement.
"When rVue first crossed my radar, I had mistakenly thought they were just another aggregator for place-based media and wasn't interested in learning more. But when I saw the platform, I was blown away," David Matera, OOH Pitch co-founder and CEO, said in the announcement. "The latest rVue release, tied in with their connections to leading digital signage software providers, will provide us with the daily campaign analytics that enable us to optimize active plans."
Recently, rVue has completed connections with BroadSign, Park Media and Real Digital Media's software, with integrations underway with CoolSign, EnQii and Nanonation, according to rVue.
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