Display Technology

OOH company to promote Vegas loop system

Provided

October 28, 2021

Intersection, an OOH media and technology company, has been awarded a three-year contract with the Las Vegas Convention and Visitors Authority to deliver static and digital media products to locations throughout the Las Vegas Monorail and the Las Vegas Convention Center Loop system, according to a company press release.

The contract started Oct. 1.

"As the ultimate destination for business and leisure travel, Las Vegas is one of the most dynamic cities in the world," Ingrid Reisman, vice president of marketing for the LVCVA, said in the release. "We're excited to be working with Intersection to help marry world-class brands with the excitement of Las Vegas via our Monorail and LOOP system assets and the millions of visitors who use them annually."

Intersection will work with the LVCVA to provide a variety of OOH advertising options across the Las Vegas Monorail's 3.9 mile system and multiple stops along the Strip, offering train wraps, experiential opportunities and branded interiors.

The Las Vegas Convention Center Loop system transports convention attendees throughout the more than 200-acre convention campus and 40 feet beneath the ground through underground tunnels operating all-electric Tesla vehicles.

"We're excited to leverage our expertise in both transit and destination media to deliver an innovative and valuable advertising solution to drive additional revenue for the LVCVA," Scott Goldsmith, president and COO at Intersection, said in the release. "And Las Vegas is the perfect city for brands to reach millions of diverse consumers, whether that's reaching a bustling local audience or influx of tourists from around the world."

Intersection's media network extends across markets such as New York, Los Angeles, Philadelphia, Chicago, San Francisco, Dallas, Austin, Seattle and Boston. Intersection's media network reaches more than 60 million people through more than 400,000 digital and static assets.

Intersection, founded in 2012, is based in New York City. The Las Vegas Convention and Visitors Authority markets Southern Nevada as a tourism and convention destination and operates the 4.6 million square-foot Las Vegas Convention Center, which opened in 1959, but has been expanded several times since 1971.