DOOH Advertising

OOH advertising hits $9.46B

Generated by AI/Adobe Stock

March 24, 2026

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Out of home advertising revenue hit a record-setting mark of $9.46 billion in 2025, reflecting 3.6% year over year growth, according to data from the Out of Home Advertising Association of America.

The industry's 19 consecutive quarters of growth represents the technology's expanding role in media, according to a press release.

Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024.

Digital OOH remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5% year over year, according to the industry group. Transit emerged as the fastest-growing segment for the second consecutive year, rising 9.2% annually.

"OOH continues to attract a broader and more Among the fastest-growing product category segments, fuel suppliers, plumbing and HVAC services increased 54%, followed by wireless telecom providers at 47% and consumer banking at 34%.

The industry's largest product category, Legal Services, grew 21% year over year, reinforcing the sector's continued reliance on OOH to reach consumers at scale.

The top 10 OOH advertising categories by spend in 2025 included:

Legal service.
Hospitals, clinics and medical centers.
Consumer banking.
Domestic hotels and resorts.
Colleges and universities.
Computer software.
Fuel suppliers, plumbing and HVAC services.
Quick service restaurants.
Local government.
Wireless telecom providers.

Ranked by total OOH spend, the top advertisers in 2025 included:

Apple.
Morgan & Morgan.
Vivint.
Verizon.
Repipe specialists.
Coca-Cola.
McDonald's.
Disney.
T-Mobile.
Amazon.

"Out of home advertising continues to be a cornerstone of our marketing strategy, driving brand awareness and real world outcomes. In legal services, credibility is built on accessibility and accountability. OOH offers unmatched visibility and local relevance. OOH acts as a demand creation engine that amplifies every other advertising channel, providing the scale and top-of-mind presence we need to stay For The People," Tricia Barr, senior media director at Morgan & Morgan, said in the release.

Seventy percent of the top 100 OOH advertisers increased spending compared to 2024, and 17 advertisers more than doubled their investment in OOH.

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