DOOH Advertising

OOH advertising catching consumer attention across industries

Photo: Generated by AI. Adobe Stock.

May 5, 2025

Out-of-home advertising is grabbing attention across several industries with 70% of adults recall seeing ads and 83% took action after viewing the ads, according to a study from The Out of Home Advertising Association.

Just under half, 41%, reported purchasing a personal care product after viewing an OOH ad, and ads featuring pricing and product benefits have more impact, according to a press release on the study.

Additional findings include:

• Employment-related OOH ads are reaching a broad audience, with 57% of adults recalling such ads, including 35% within the last month and 75% of individuals take some form of action after seeing a job-related ad.
• OOH ads for non-alcoholic beverages are a big focus for adults, with 73% of adults recalling the ads, 56% noticing them in the last month and 73% of consumers report taking action after seeing OOH beverage ads, with 43% purchasing the product or brand advertised.
• In the personal care industry 70% of adults recall ads, including 53% in the last month.
• Over six in 10 (62%) adults recalling real estate OOH ads, with men leading the way at 70%.
• More than two-thirds (68%) of consumers have an interest in OOH ads for real estate. The ad messages driving the highest interest are those about local listings (44%), types of homes sold (38%), and information about the experience of the agent or agency.
• Fine dining and sit-down restaurants benefit significantly from OOH, with 71% of consumers recalling the ads, including 48% within the last month.