DOOH Advertising

OOH ad industry posts highest-ever Q1 revenue

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July 1, 2025

The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising Association of America, the leading trade group representing the OOH advertising industry.

The figure represents a 2% increase compared to the same quarter the previous year, extending the industry's growth streak to 16 consecutive quarters, according to a press release.

Digital OOH accounted for more than 34% of total ad spend for the quarter and grew by 9%, reaffirming its role as a key growth driver for the industry.

Among OOH formats, Street Furniture led with a 5.5% year-over-year increase, followed by Transit (3.4%) and Place-Based media (3.2%).

"This is a strong start to the year, reinforcing the strength, adaptability and overall growth trajectory of OOH," Anna Bager, president and CEO of OAAA. "Marketers are increasingly turning to OOH for its creative impact, digital flexibility, and ability to drive real results, said in the release.

Over one-quarter (27%) of the top 100 OOH spenders were technology or direct-to-consumer brands.