News
Ontario YMCAs joining ScreenScape community
August 2, 2010
Several YMCA locations in the Southern Ontario area announced today that they have chosen ScreenScape to power digital displays inside their branch locations and to stimulate interest in YMCA programs throughout the ScreenScape "community."
ScreenScape calls its digital signage platform community-based, meaning that the members of the company's network community can share digital signage content amongst themselves.
"We needed a communication system that would allow us to easily distribute up to date information on our programs, events and services not only to our branches but out to the community at large," said Chris Burr, general manager of the Ron Edwards Family YMCA in Burlington, Ont. "We want each of our locations to complement our centrally-delivered content with their own custom messaging that applies to their location and ScreenScape allows us to do that simply and cost-effectively."
ScreenScape says it offers the world's first community-based digital signage network, and as a software-as-a-service (SaaS) platform, ScreenScape enables non-technical users to turn any Internet-connected computer or screen into a dynamic digital display. Members of ScreenScape also form a collaborative community, which acts as a shared resource for content creation, exchange, cross promotion and, for many, advertising revenue.
"The community concept behind ScreenScape is very important to us," Burr said. "We now have the opportunity to engage with the other organizations in the ScreenScape Community to extend our marketing message. The ability to broadcast our community message to a wider audience is key in generating awareness about our programs, services and donation campaigns."
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