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ONELAN installs digital signage network in Holland's Ferney retail stores
April 27, 2009
OXFORDSHIRE, England — Digital signage provider ONELAN has installed a digital signage network in Ferney, a large retailer, in the Netherlands.
The Ferney Group is a long established retail cooperative comprising 67 independent hardware businesses making it the largest purchasing organization in the Netherlands.
With over 150 outlets across Belgium and the Netherlands, Ferney is continually looking for new, innovative marketing tools to enable each cooperative member to maximize its sales, while keeping costs under control. The organization decided that it should install a digital signage network solution in their stores that included central control as well as local customization and a reporting facility.
The ONELAN Digital Signage network was chosen by Ferney as the solution for its stores, due to its scalability, central control and ad-hoc features.
It was the combination of these features that allowed Ferney to build a solution using Central Control to create eight layouts in a schedule (with a predetermined order for the layouts to be shown), two of which that could be designed by the individual stores. Each layout has five zones, four ad-hoc, allowing customization tailored to local market requirements, and one with a clock.As an example one store may sell a different mobile phone to another store. In one of the pre-created layouts from Central Control the store can change the mobile phone shown in the layout, to the one they actually sell.
This has given Ferney excellent feedback on how each store positions themselves and which products they feel are the most important to their local market. With the Central Control reporting functionality they are able to receive this feedback and then produce a hard copy catalogue with relevant content for a particular store.
Ferney reports that a significant ROI has been achieved since the installation took place. This has led to the recruitment of three full time staff who maintain the smooth running of the network across the stores.
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