News

Omnivex digital signage software chosen for Bell point-of-purchase network

May 12, 2009

CONCORD, Ontario — Omnivex Corp., a provider of enterprise-class digital signage software, has announced that Bell is using Omnivex software at select retail stores across Canada for point-of-purchase displays. The system will include both passive and interactive digital signage, which will be used to provide an exceptional retail experience for its customers.

Bell is Canada's largest communications company and has provided a comprehensive line of communication services for residential and business customers across Canada for more than 125 years. Bell stores support the company's consumer product lines such as Bell Internet, Bell TV, Bell Home Phone and Bell Mobility.

In select stores across Canada, the digital signage will be used to inform customers about Bell products and services while enhancing brand awareness. The interactive signage allows customers to browse and compare available mobile phones at their own pace, enhancing their shopping experience while in the Bell retail location.

"After a review of the software available from a number of providers, we determined that Omnivex's products provided us with the best solution to meet our needs and those of our customers," said Jackie Foo, Bell's vice president of stores. "Bell aims to simplify the decision making for our customers by providing them with a superior in-store experience and Omnivex's digital signage is an excellent part of this approach as it helps provide enhanced information to shoppers."