July 7, 2021
Old Trapper, a beef jerky brand, will be promoting its product through digital signage this summer, sponsoring the television show "North American Whitetail," according to a company press release.
As part of the sponsorship, Old Trapper messaging and signage will be incorporated into the set and featured in multiple segments on the show. "North American Whitetail," in its 18th season, focuses on big-game hunting.
Digital video and social media sharing will be seen on Sling TV, TV Now, Fubo TV, Spectrum Essentials, Amazon, Apple TV, XBox and Roku, as well as on the Outdoor Sportsman Group Facebook and Instagram channels.
"This is a new comprehensive partnership for the Old Trapper brand, and we are excited to work with the "North American Whitetail" team on what is sure to be a great 2021 season for big-game hunting," Robert Leary, marketing director of Old Trapper, said in the release. "Hunters everywhere love the Old Trapper product, and we always hear that we are an important component in their hunt packs. We are happy to be a part of the much-loved NAW programming and look forward to a continued partnership."