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Old Trapper becomes Big Ten's official beef jerky
November 10, 2021
Old Trapper, a beef jerky and meat snacks brand, will roll out a series of OOH promotion as it becomes the official beef jerky of the Big Ten Network and Big Ten Conference, according to a company press release.
Throughout the 2021-22 season, Old Trapper will be highlighted in both television broadcasts and streaming programming. Old Trapper will also be featured in 30-second spots across the Big Ten Network's linear and digital platforms and included on conference signage at the Big Ten Football Championship Game, Men's Ice Hockey Tournament and the Men's and Women's Basketball Tournaments. The brand also receives rights to use Big Ten Conference logos throughout the season.
The partnership covers the Big Ten football, men's and women's basketball, and hockey seasons.
"We are excited to be partnering with the Big Ten Conference in this new sponsorship. Big Ten fans know that meat snacks pair perfectly with their traditions in football, basketball and hockey," Robert Leary, Director of Marketing of Old Trapper, said in the release. "In considering expanding our sponsorships this year, it was an easy choice to partner with the Big Ten when we think about how committed the fans are to not only the teams, but to Old Trapper at the stores too."
Old Trapper Smoked Products has produced handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969.
