DOOH Advertising
OAAA debuts programmatic OOH transparency pledge
November 24, 2025
The Out of Home Advertising Association of America, together with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh and Vistar Media, have introduced the OAAA Programmatic OOH Transparency Pledge.
The pledge is a unified set of principles designed to highlight the high standards that programmatic OOH adheres to and ensure trust and clarity in every transaction, according to a press release.
The pledge formalizes OOH's long-standing reputation as a high-integrity, brand-safe medium. It sets shared expectations for buyers, agencies, platforms and media owners, prohibiting hidden practices and giving all parties confidence in the value of their investments.
"OOH has always stood apart as a high-integrity, brand-safe medium," Anna Bager, president and CEO of OAAA, said in the release. "By introducing the Programmatic OOH Transparency Pledge, we are formalizing that reputation and giving buyers, agencies, and platforms clear principles they can count on. This is about ensuring every programmatic OOH transaction is grounded in trust, accountability, and the confidence that investments are delivering real value."
OAAA invites programmatic platforms within the OOH ecosystem, including SSPs, DSPs and other technology providers to sign the Programmatic OOH Transparency Pledge and complete a voluntary self-attestation. This self-check fosters accountability across the industry without requiring formal audits.
