DOOH Advertising

OAAA brings on Greg Ald as SVP

Photo courtesy of OAAA

May 13, 2025

The Out of Home Advertising Association of America has brought on Greg Ald as SVP, revenue, growth and membership.

The role is newly created and focuses on strengthening the organization's impact and how it can better serve the evolving needs of the industry, according to a press release.

Ald will report to Chief Operating Officer Patrick Dolan and be responsible for leading OAAA's revenue strategy, focusing on expanding membership, strengthening partnerships and identifying new opportunities to deliver measurable value to both current and prospective members.

"I'm honored to join OAAA at such a pivotal time for out of home," Ald said in the release. "There's enormous potential to grow the member base, enhance partnerships and elevate the role of OOH as a vital part of the advertising ecosystem. I'm excited to work alongside Anna and the team to build on the industry's momentum and deliver lasting value."

Ald has more than 20 years of experience. He has held senior leadership roles at OOH organizations including Intersection, ReachTV, JCDecaux and most recently Adams Outdoor, where he served as VP, national sales.

"Greg's deep understanding of the full OOH ecosystem and his longstanding relationships across the industry make him the ideal leader to help us scale," Dolan said in the release. "At a time when the industry is evolving rapidly, his leadership will ensure OAAA continues to deliver strong results for our members while championing the value of OOH in the modern media mix."