DOOH Advertising

NYC launches 'We <3 NYC' campaign with Intersection across LinkNYC screens

"We <3 NYC" campaign activated on a LinkNYC screen. Courtesy of Intersection.

March 28, 2023

The iconic "I <3 NY" branding is getting an overhaul as NYC moves to its new promotional slogan, "We <3 NYC," which the city is promoting in partnership with OOH media firm Intersection to broadcast on LinkNYC displays, according to a press release.

In partnership with Governor Kathy Hochul, Mayor Eric Adams and leaders in the business, labor and civic communities, Intersection is rolling out the campaign to promote citizens who are "doers."

More than 50 pieces of creative will broadcast for the next few weeks on over 4,000 LinkNYC digital screens, and the campaign is projected to reach over 80% of citizens across the five boroughs.

Update: see our exclusive interview with Intersection CEO (and New York native) Chris Grosso on this campaign and related topics.